Category: Publishing Industry

  • Home is…

    A cubist painting of a redhaired girl on a farm

    Annually, as the year draws to a close, I start thinking about my publishing predictions for the next year.

    This year I’m focused on the power and hiding place offered by nostalgia, and not necessarily of a time past, but of a vanishing reality.

    When I was growing up I read and re-read Anne of Green Gables by LM Montgomery. It was published at a time (1908) when most of its audience lived in cities and life on the land was being romanticised.

    Pollyanna by Eleanor H Porter was published at a similar time (1913), although without the rural setting.

    Both had orphaned heroines, but critically to their broad appeal, both presented the child as a reason for the adults in the novels to open their hearts.

    Children want to be loved.

    Adults want the courage to love and be loved.

    The appeal is obvious today when so many of us feel exhausted; beleaguered, even.

    I suspect that rather than a rural setting where the agricultural industry has stripped out small communities, the contemporary nostalgia will be for big suburban yards, neighbors sitting on porches, and an orphan finding a home. What aspects of contemporary life will be celebrated in these books I’m not sure, but I think freedom and independence will be as important as family.


    When I was checking publishing dates for this post, I also looked up the Australian equivalent novel, A Little Bush Maid by Mary Grant Bruce. Norah lost her mother, but her father was a large and beloved part of the novel, along with her brother and his best friend. It was published in 1910. Celebration of the rural idyll was alive and well even Down Under. (Warning: racism and sexism are both on display in this series, as was true for many of the books from the era.)

  • Island Authorities

    slightly surreal painting of many islands

    I’ve been reading and listening to marketing gurus’ best guesses on the impact of AI on communicating with and engaging people. One of their biggest concerns, naturally enough, is how to ensure that there is still a job for them. If the AI can do almost everything (if you’re curious Forbes has a good article on this automated vibe marketing), then what remains for a marketer?

    Since once of the hats an indie author wears is that of a marketing manager it’s a question that concerns me.

    The answer seems to be to step back from basic content creation and, instead, invite people to share your experience; that is, do something and communicate what you’re doing as you do it. This is what TikTokkers and Youtubers have been doing for years, so it’s not really a radical idea. I’m not even convinced it’s the right answer regarding how to assert our humanity against the rise of AI controlled communications.

    Perhaps, though, the marketing gurus are on the right path. Sharing their experience is a means by which someone who is an authority on a subject demonstrates that authority. We judge them, respect them, and follow them because we see what they can do.

    I actually think that authority (in the sense of being respected for one’s knowledge and experience) may be what causes some communications and communicators to stand out as islands in the sea of AI-generated garbage. These islands (authorities) can’t be moved by the latest fad, won’t wash away with the tide, and can’t be swamped. They endure because people trust them, and because they honor that trust.


    And now for an apology.

    I’ve had to delay the release of Hexes Fly. Originally, I scheduled it to come out June 26. I’ve pushed that back a month, and it will now release on Saturday July 26.

    Similarly, Rogues Lie will now release a month later than planned on Saturday November 29.

    2025 has been far more chaotic than I ever imagined it could be and I need to add some breathing space to my publishing schedule. I hate doing it (so much!) but if I’m advising other people to be kind to themselves I need to follow that advice, too. I’m so very sorry, though, that you’ll have to wait an extra month.

  • Card Decks – Beyond Fortune-telling

    painting of many fortune cards featuring flowers and planets

    I had no idea that card decks had become a thing beyond fortune-telling, but Jane Friedman reported on them being a new product market in publishing.

    I have no time, and therefore, no plans, to create a card deck, but I can imagine how simple it would be to feed something like The Lord of the Rings series into an AI, set specific prompts, and have it spit out quotations for themed cards.

    A little bit of me is wistful. I’d love to have the time and energy to create fortune cards for the website and some sort of widget that randomly gifted you all a fortune cookie when you clicked Giddy’s paw.

    Yes, authors’ dreams of what they’d do if they won the lottery are a bit different to other people’s. More time to write! Yay! But also more time to do side projects. Yay!!

    Side projects like finally—finally!—getting my ebooks into paperback and maybe even hardback.

    I was fascinated to read about the success of book subscription services where they curate the box of books they send their customers. And now, that curation is going to expand to include publishing.

    The wheel goes round and reinvents itself.

    Short stories for raconteurs are another example of the old being reinvented.

    I’ve long been a proponent of the idea that if you want to learn pacing and how to tell a story, practice retelling jokes and anecdotes. I know, it’ll probably bore your cat silly listening to you recount Joe Bloggs from the watercooler’s fish-that-got-away story, but you’ll become familiar with the rhythm of a story; its high points, tension, what you can leave out (oh yeah, a large part of story telling is removing the deadweight).

    Ratika Deshpande has some suggestions at Reactor for short stories suited to retelling around a campfire. I’d never considered choosing the short stories I read for their retelling value, but I guess it’s a natural extension of relating news and gossip from social media.

    We’re all storytellers.


    In what I’ve been reading news…

    Mariana Zapata has a new book out, The Things We Water. Although she started out as a contemporary romance author, The Things We Water is a paranormal romance. What I love about her style is that she takes her time to tell a story and while she doesn’t wallow in emotion, she doesn’t shy away from it either. Her heroines are often Cinderellas. They struggle, but they are always kind.

  • Recommended!

    a painting of a fairy holding a golden heart

    Despite all the algorithmic nonsense that rules our online lives, the best marketing tool remains word-of-mouth recommendations.

    I’ve been thinking about this a lot because my books aren’t in bricks and mortar bookstores or libraries. Yes, I want to get paperback editions out, but that’s a 2026 goal and, even then, there’s a heap of hurdles before my paperbacks appear in-person (so to speak).

    You see, in bookstores and libraries the booksellers and librarians advocate for books. They stock them and they promote them.

    But when you’re online, your advocate is an uncaring bunch of algorithms and—vitally—real people.

    Reviews from real people (as opposed to those from Scammer-McScammer-Mucky-Faces) teach the algorithms and make them unbelievably more effective at putting an author’s books in front of the right readers. Consequently, reviews are angel feathers from heaven for authors, especially for indie authors.

    But even better than reviews are recommendations. When someone mentions my books to a new reader I swear, an angel gets their wings!

    Looking at what I’ve recommended recently—not just books—reveals something fascinating. It took a bit of digging and self-reflection, but I persisted with the question of why I recommend so few things.

    Recommendations require you to share part of yourself. A recommendation reveals what you value. If something left you happier, healthier, braver, or whatever the experience was, recommending it to someone permits them a peek into your life and soul. You’re inviting them to know you.

    For some people being known is a thrill. Chasing intimacy is a joy in their life. However, for others of us, being known is scary. The truth is, though, that being known is the only way to build genuine, enduring connections. So, take a leap occasionally and share something you value with someone you value. A recommendation is a gift.

  • New Subgenres

    a cat flying a biplane watched by a cat on the ground

    Continuing my musing on what we can discover if we follow trends in the publishing industry, there’s currently a bit of chatter about the decline in the number of historical romance novels being acquired by traditional publishing. Apparently, historical romance authors are having to add other elements; that is, a bit of mystery, some paranormal shenanigans, even fantasy.

    Genre blurring has existed for ages in historical fiction.

    Look at steampunk, which never took off the way I thought it would. I don’t understand it. Re-imagining history is fascinating!

    But maybe steampunk added too much. Maybe the key to weaving history into a novel isn’t to ornament it with new things, but to hack away at it till a new vision emerges.

    Could the next big thing in historical fiction be important events told through an animal’s eyes? There is a lot of potential there. Say a cat intent on its feline activities but interrupted by its owner’s attempt to ::insert famous event, whatever it might be::


    Speaking of books from history…

    Janet Neel’s mystery novels are now available in ebook (she was also a British lawyer and a Peer in the House of Lords). They’re from the 1980s and 1990s, and so, they’ve become historical or vintage or retro or whatever you want to call the PAST THAT I REMEMBER! …ahem. Her books are beautifully written as well as well-plotted. I like some more than others. If you’re curious, you can dip into The Complete Wilson & McLeish Set.

    Similar blasts from the recent-ish past now available in ebook include mystery novels by Charlotte MacLeod and Marian Babson.

  • Heroic Revelations

    a wizard rescuing a kitten from a tree using magic

    If you study the publishing industry you can identify fascinating trends that reflect wider societal concerns. Romance novelists are important to watch. They’re astute analysts and forecasters of trends. Their heroes are an expression and response to readers’ hopes and fears.

    Alien heroes stand outside (human) society, unconstrained by our social norms.

    Paranormal heroes (werewolves, wizards, vampires) are a less extreme version of aliens. The paranormals challenge society and its systems (legal, political, and social).

    Farmers, cowboys, and doctors sustain and heal society. Theirs is a life of sacrifice, routine, and endurance.

    Mafia (anti) heroes navigate the corruption in the system. They aren’t outside society, but they play by different rules.

    Police and military heroes defend society.

    Hockey players and other sportstars and celebrity heroes express escaping ordinary life while staying true to it.

    I suspect there’ll be a new type of savior hero soon, one who redeems society by enforcing a moral code. I’m really curious what form this hero will take. Religious monk? Cult leader? Political activist? What’s your guess?

  • A Busy Week

    The cover of Stars Die (featuring a cubist painting of a parliament with a black silhouette of a woman in a trenchcoat in front of it) against a background of a luxury apartment overlooking a futuristic city

    Thanks for popping in for a visit. It feels a lot like you’ve dropped in for a cup of tea, and I’ve left you to wander in the garden while I jot down an idea before it escapes. For me, this website is a nice balance between being sociable as an author and losing myself in my writing. I’m glad you could join me.

    It’s been a very stressful few days. Release weeks are, but launching a new series takes it to a whole new level. Thank goodness you loved Stars Die. Thank you, thank you, thank you for your reviews. Not only do they prompt Amazon to put the book in front of more readers like you, but they encourage me to keep writing. I cannot express how much your reviews mean. Thank you.

    I’ve been reading I Ran Away to Evil by Mystic Neptune. It is as warmly comforting as a hug. To everyone who recommended it as cozy fantasy – you’re the best!

    The Dragon’s Gambit (Book 1, The Underkeepers) by Hankthemoose wasn’t as cozy, but it is an enjoyable progression fantasy. I like scrappy heroes who strive to grow, but also remain loyal to their friends.

    What have you been reading (apart from Stars Die, of course 😉 )?


    If you’re interested in the state of the publishing industry, Jane Friedman has been reporting on it for years. I’m subscribed to her paid newsletter and love seeing it arrive in my inbox. It’s always full of fascinating trends, opinions, and happenings. However, she’s also starting a free version. I’m not sure of the details, so I recommend checking out her website.

    Next week I hope to share a writing-related post. I have a topic in mind that’s been bothering me. LOL I’m generous like that. If it’s bothering me, I’ll share it with you 😉