Category: Publishing Industry

  • Bad Actors Damaging the Book Community

    a cubist painting of a destroyed book

    A while ago now I posted about scammers using AI to target authors; i.e. give us money to edit, market, review your book, to participate in a non-existent conference, to be interviewed or featured on a podcast, and the list goes on. The scammers claim to be famous authors or that other authors are using their services. They’re also targeting book reviewers. I’ve heard some people suggest that authors are a soft target and that having refined their tactics on us, the scammers will go after other professionals. I think they’ll also go after hobbyists because that’s where we’re, perhaps, less critical and more likely to spend money to feel good about ourselves and our work.

    Anyways, this is just to say be very, very careful of anyone contacting you whom you don’t know. It’s also to explain why I’m very wary and often don’t respond to a private message. If you’ve messaged me and haven’t heard back, please comment on a public post. You don’t have to say anything important, just let me know that you’ll be sending me a message.

    I hate how AI-empowered scammers have further eroded trust and communication. By being as transparent as possible about the problem, I hope our community here continues to grow. It’s why I have comments set to manual approval. I cannot tell you how much it annoys me that we can’t comment and reply to each other in real time, but keeping this space safe is the priority.

    (If you’d like more information, the Writer Beware site run by Victoria Strauss is always to be trusted).

  • Reading Journeys

    a picture of a stack of books reaching into the sky

    A month ago the American Public Libraries Association held its annual conference. I haven’t read any reports on it. (If you know of any good write-ups, please share). But I was very much taken by their promotional material for the conference. On their website they encouraged attendees to consider structuring the conference experience via sample journeys, “…designed to help you get oriented, spark ideas, and consider the range of possibilities. … Think of these journeys as a starting point, not a rigid script.” Such sample journeys included Community Engagement, Small and Rural Librarians, and Youth and Family Champions.

    Which started me thinking, do we have reading journeys?

    Would it be interesting or appalling for an author to suggest a book (or selection of books) to be read before and after their own book? The books suggested before and after the author’s book could provide different journeys by emphasizing different aspects of the central book.

    I’m curious if anyone is doing this, if it’s a gut-check “no” for you when you read of the idea, or if I’ve been living under a rock and there’s an app for it. (There’s always an app ::insert long-suffering, cynical sigh:: )

  • Storytellers as Retellers

    a cubist painting of a rainbow serpent

    Myths are a vital part of a society’s glue. They help define who we are and who we are not, where we came from, and maybe where we’re going.

    I’m Australian, but not First Nations. I grew up with a very limited understanding of the stories, the myths, that created our land for thousands of years. The Rainbow Serpent might have been my first introduction to the Dreaming.

    Storytellers retell old stories. Sometimes they’re myths or support myths. Sometimes they’re family-bonding memories.

    Little children often force us to re-read the same book every night because there is comfort in familiar stories. They are a shelter.

    Sometimes I wonder if one of the most radical acts of defiance is to retell old stories, holding steady to their truth while the world is in tumult.

    The stories we tell reveal our values and define who we become.

  • Storytellers are Sponges

    a cubist painting of an underwater garden with a sponge

    Storytellers are constantly absorbing impressions: the sights, sounds, smells, and vibe of the world. What is becomes what could be. Meaning is extracted and communicated.

    But the problem with being a sponge is that you soak up a lot of negativity.

    Australia has a classic anti-smoking ad where a sponge is squeezed to show the tar from smoking cigarettes dropping disgustingly into a beaker.

    For some storytellers, that tar (all the heartbreak and suffering in the world) is squeezed out to become a bleak portrayal of survival and resistance. Sometimes that very bleakness becomes a rallying cry.

    But for me, I don’t want to pass on the negativity. It stops with me. The stories I tell are about good people inhabiting interesting, hopeful worlds. Conflict is part of life, but it can be positive not simply destructive. My stories push back against the negativity I’ve absorbed.

    The lungs as sponges metaphor is useful because one of the cures for the world’s negativity is to breathe the fresh air of joy. So, I search out stories of hope and resilience: the scientists assembling building blocks of knowledge to solve our problems; communities caring for each other; cute animal pictures, all the wonder that exists beyond the negativity and which will outlast it and prevail.

  • Storyteller – A Builder of Bridges

    a painting of a bridge over a country river with winter on one side and summer on the other

    A storyteller is a bridge between the past and the future. In a sense the present is unknowable. We experience it, but we understand it as the past or as the future.

    I know you’re saying, “How can we understand the present as the future?”

    Take a moment to think about it. When we were living in what is now the past, what is now the present was a possible future.

    Pause with that thought while neuroscience comes rushing in to explain why this is important.

    Our expectations shape our perceptions.

    Therefore, what we believed in the past (creating our expectations) shapes what we believe we’ll experience in the future, and because expectations are so powerful that they literally shape our perception, the present moment is defined (to some degree) by what our past self expected of the future.

    Have I muddled you? Do you think I need more coffee and a brisk walk in the fresh air? (Yes, yes, I do).

    A storyteller takes the past and the future and provides a meaningful link between them. That bridge is the present moment that we consistently experience, but seldom occupy. We are journeying in a tension between the past (learning, regretting) and the future (anticipating, planning). A strong story reduces the friction of the journey, either because the truth of the story removes any conflict between our expectations and experience, or because the emotional arousal of the story overrides the conflict and our brains pour more energy into shaping our perception to match the story.

    We are each our own storyteller, but our stories can be influenced by determined external storytellers. People who tell us we’re weak can train us to tell ourselves the same story. Or perhaps they’ll tell us that we’re trapped, and then, we’ll tell ourselves that we’ll never scale our metaphorical walls—and all the time, we never see the open door. Storytellers that give us strength and compassion, connection and hope are the external storytellers we should listen to and wrap into our personal story. Our journeys aren’t easy, but the bridge between the past and the future can be stronger and stranger than we currently imagine.

  • Storytelling Goes Corporate

    a cubist painting of a giant spider in its web covering an office

    In the last few months corporations and government agencies have been advertising for storytellers. The new job title might sound as if they hope to recruit the Brothers Grimm, but my take on this is that they’re actually after someone who can clarify the organization’s value and purpose, and the journey the customer/citizen will go on with them. Eve Macdonald suggests that what they actually need is an editor.

    The rise of the corporate storyteller is part of the convulsions of AI integration. The bulk of the deliverables of a marketing campaign can be produced by AI (or so its proponents promise). This means a hollowing out of marketing agencies and departments. Graphic design, statistical analysis, social media moderation, all of it is being buffeted by claims that AI can do it—not necessarily better—but cheaper, and perhaps, faster and more personalized. Once the system is in place, the AI agent can handle it. ::insert doubtful hum::

    But for the system to work, and for corporate leadership to believe in it and fund it, there must be clarity about what it will deliver. In short, what consistent, coherent story must it tell? How will the organization know that the AI agent is staying on message? And when the environment changes, how must the story change?

    Corporations and government agencies are really hoping to employ spiders. These are rare people who consume vast amounts of information and connection, and can filter it for meaning and a meaningful response. Sitting at the center of a web of incoming and outgoing information they influence perception of the organization internally as well as externally. The CEO is the public face, the schmoozer, and the one who makes decisions (depending on how active the board/government minister is). The spider, or storyteller, is the one who ensures the clarity of vision and consistency of message that the CEO sells.

    Guess what? As an indie author, spider is now another hat for me to wear. It’s actually useful because it validates efforts I already undertake: studying the market, anticipating social trends, keeping up with new technology and publishing platforms, and communicating my own perspective on these things.

    To be honest, I’m not a very good spider. If I was then I’d have a one sentence answer to the question: why does anyone need my books?

    But I’m working on that puzzle. Why, in your seventy years of life (if we accept the biblical three score years and ten for the sake of rhetorical flair), would you invest hours of it to journeying with my characters and exploring my imaginary worlds?

    Perhaps the corporate world is right and the answer is that a storyteller creates a solid path forward, out of the confusion that is reality. A good storyteller provides hope.

  • Emptiness. An Opportunity

    a cubist painting of emptiness, ie black and white multi-sided angled objects in a void

    “Empty courtesy” is an old-fashioned term for an act of routine politeness, which is devoid of emotional investment. As the opposite of rudeness, it could be defined as caring. It’s not, though. It is, instead, a means of moving smoothly through the world. It could be as simple as a person saying, “I’m sorry”, when they’re not and they have no intention of altering their (mis)behavior.

    In many circumstances, empty courtesy is sufficient to sustain superficial relationships and business and social dealings.

    However, for people who want genuine relationships and genuine change, empty courtesy is a frustrating brick wall. They bounce off it, and, if they’re smart, they’ll go and look elsewhere to have their needs met.

    AI-generated communications are the equivalent of empty courtesy. They meet the social requirements, but without engaging at a deeper level. For many people that is exactly what they want. I find this shocking, but I’m growing to accept that the emotional dullness of AI meets, even satisfies, many people’s fear of others and of change.

    For those who want a deeper connection, I think we need to coin a term that signals that there is a person at the other end of a communication or creative endeavor who is also seeking connection. People are trying out human, genuine, non-AI, and other terms. I think the buzzword of a few years ago, authenticity, has fallen by the wayside.

    Artisan became the descriptor for specialty or craft, rather than mass-produced, items.

    I’m not keen on calling myself an artisanal (as in non-AI) author, but maybe “guilded” as in belonging to the collective or community that is authors and readers. I don’t think that’s quite the term either, but I am keen to see how we express this opposite of empty courtesy in the creative arts and communication more broadly.

  • Nemeses

    a cubist painting of two flying ants confronting each other

    Enemies to lovers is a popular trope in romance and all its spin-offs, most notably romantasy. Who doesn’t enjoy a rival romance? But I think an underdeveloped aspect of it will be drawn out over the next few years, that of the vengeance or punishment element of a nemesis. People want retribution stories as well as a redemption arc.

    So, we’ll have nemeses to lovers as a growing trope with the initial conflict, the bitter frustration, the resentment of their own feelings, and then, the decision to choose mercy and hope and move forward.

    Justice is a complicated subject. Fiction has a powerful role to play in providing ways of seeing the world and emotional frameworks for processing it.

    Nemeses to lovers is a trope that doesn’t require us to defeat our enemies with violence. I’m eagerly anticipating how authors will find a path from fury and grief to healing, hope, and love.

  • Paperback Decisions

    Welp. Readying a book for a paperback edition is as time and energy intensive as I thought it would be. I finally did it, though. Stars Die is now available in paperback! Paperback editions of Hexes Fly and Rogues Lie are underway.

    After researching my options I chose the easiest path to getting my books into paperback, which turns out to be remaining in Amazon’s scary embrace. So, I have Amazon-supplied ISBNs and the process of Amazon linking the digital editions to the paperback editions ought to go smoothly. Ought.

    I thought I’d pull back the curtain a little on what went on behind the scenes over the last couple of months. (I’ll spare you my muttering, squinting, and violent stabs at the keyboard and screen). Basically, I wanted to share the pricing screen with you.

    A screen snip of the pricing page on KDP with $3.06 and $0.46 circled in red.

    The books in my current series, Caldryn Parliament, average around 90,000 words and I’ve priced the digital editions at $4.99 (all pricing in US dollars). When someone buys a digital copy, Amazon takes 30% of the list price, leaving me with roughly $3.50 per book. If the book is borrowed in Kindle Unlimited I get about $2 when it’s read from cover to cover. (If my math is right. I’m having doubts. But it’s close enough).

    It might seem that I earn less from Kindle Unlimited borrowed copies, but that’s not true. People borrow far more readily than they buy (and I understand because that’s me as a reader, too), so volume more than makes up for the lower price. Kindle Unlimited is crucial to my survival as an indie author. Please, please keep borrowing and reading my books in Kindle Unlimited!

    Now, to the paperback edition.

    Remember, getting the formating right was a pain in the beep. And for all that effort, and by raising the price to $12.99 (slightly above Amazon’s minimum of $9.99 retail price), I get a whopping $3.06. Yup, that’s less than when someone buys the digital version. And if they buy from outside Amazon, via Expanded Distribution, I get … $0.46.

    So, yes, I want paperback editions available in the interests of accessibility (which is the same reason I compromised and used Amazon’s virtual voice to provide text-to-speech editions since I can’t afford (money, time, energy) to produce professional audiobooks right now). However, financially, I’m better off writing the next book. It’s certainly far more enjoyable!

    Okay. I’ll let the curtain fall back and hide the reality of publishing once more.

    I love being an indie author. I’m incredibly grateful to be living this life. But it does include hard choices.

    For now, I intend to release paperback editions of all eight Caldryn Parliament novels, probably a month or three after the digital editions. However, until I have a lot bigger breathing space, I won’t be bringing my backlist into paperback.

  • Happy New Year!

    A banner saying "Happy New Year"

    Happy New Year!

    2026 is the year where I finally increase my books’ availability and discoverability. There are a lot of things happening and even more thinking, testing, and questioning behind the scenes. Not everything I try will work, and hence, some things will change and change again.

    First up, and unchanging, my focus remains on writing new books. This is what I enjoy and it is what, by far, brings in the most income. New books are what allow me to write full-time.

    My new books will release first on Amazon in Kindle Unlimited. I’ve spent a decade building my readership there, and I am a Kindle Unlimited reader myself. Kindle Unlimited is core to my author existence.

    Which isn’t to say that I’m a huge fan of Amazon.

    Cory Doctorow is credited with coining the term “enshittification”. My understanding of the concept is simple. A company identifies a business-to-customer relationship and inserts itself in the middle. For the purposes of this discussion we’re talking author-to-reader, where author includes the publisher. The company inserts itself by offering an easier experience. Everyone is happy. Then the company begins exerting pressure. As alternative arrangements become less and less viable, the company siphons a bigger share of profit from the relationship. The business and customer may be unhappy, but their other options are worse. For many businesses, the other option is failing to cover costs. Yikes.

    So, yeah. Amazon pretty much defines how books get to readers.

    We have independent bookstores. Authors can sell direct to their readers. Libraries are gold.

    But I have looked and looked and looked, and for a small indie author like me, there is no comparable income stream or access to new readers.

    And to be brutally honest, I’m exhausted. The energy to build an author platform elsewhere is literally non-existent for me. I salute the authors who are challenging Amazon. I am so grateful for the bookstores, librarians, and reviewers supporting them. But I lack the energy for the fight.

    Which leaves me in the nasty position of dependency on Amazon and having to adjust to its whims. It gets to dictate terms, and the best I can do is try to soften the impact for my readers.

    A few months ago, Amazon changed the exclusivity clause for Kindle Unlimited so that digital books available in Kindle Unlimited can now also be shared with digital library services like Overdrive and Libby. I am using Draft2Digital to get my books into libraries. Most have been uploaded (it’s been a long process).

    If you use your library’s subscription to Libby or a similar digital book service then you can request any of my books. Your library can also say no, but fingers crossed! I am quietly excited by this opportunity to get my books to people on tight book budgets or those who choose to avoid Amazon.

    I’m also looking at paperbacks. I know! I have been promising paperbacks for years. This time it is happening.

    Draft2Digital has a paperback creation service. My focus is on getting my current series, Caldryn Parliament, into print. Depending on how that goes, and other demands on my time and energy, I’ll work through my backlist.

    Audiobooks are the other long-term promise I’d like to honour this year.

    Podium Entertainment has been brilliant to work with and I’m delighted with the quality of my audio editions with them. However, with Caldryn Parliament I’m looking at an eight book series and Podium is unable to make that commitment upfront. Eight books is huge. I understand their reservations. However, I also want a consistent experience in audio, so I’m looking at other options.

    One of the lesser discussed benefits of negotiating is the reality check it provides. If Podium sees a risk in my eight-book long commitment, I also need to consider it.

    I have considered it and I’m going ahead!

    Caldryn Parliament forever!

    However, audio-publishers’ lack of interest in other series in my backlist is something I’m taking far more seriously. It means they’re not viable as audiobooks. Certainly not with my limited resources (time, energy, and money).

    And this is where Amazon pounces and increases its enshittification (pardon my French).

    On the one hand Amazon gives (i.e. allowing my ebooks into digital library services), and with the other hand it takes away. Let me introduce you to the recently initiated Amazon Virtual Voice.

    To make it easier for Kindle Direct Publishing (KDP) authors to quickly and easily produce an audiobook version of their eBook, we launched audiobooks with virtual voice in beta to the U.S. marketplace. KDP authors in the beta can create audiobooks with virtual voice (computer-generated narration) in addition to the audiobook creation options available through ACX.

    With virtual voice, authors can create an audiobook in minutes by:

    • Selecting an eligible KDP eBook from their Bookshelf.
    • Choosing from 80 voices—including American English, Latin American Spanish, Castilian Spanish, Australian English, British English, French, and Italian. Authors can also set a different voice for each chapter.
    • Setting a list price between $3.99 and $14.99.
    • Previewing and editing the narration before publishing.

    What does all that mean?

    If you ask me, it does NOT mean audiobooks. This is Amazon’s text-to-speech program slightly improved and repackaged. I can’t find the guide, but there is a way to listen to kindle books that you download to your phone. Virtual Voice is basically that, but with Amazon pushing the author into doing the tech bit of turning on text-to-speech and checking it for errors.

    Sadly, it’s the best option (in terms of my limited resources and low reader demand) for my backlist. So, I’ve been slowly adding the Virtual Voice feature to those books in my backlist that don’t have audiobooks and pricing them as low as Amazon will let me. This makes my backlist more accessible, but on enshittified terms. Sorry.

    Attempting to win back author and reader approval, Amazon recently announced a change to its Digital Rights Management (DRM) terms. This is from the email it sent authors:

    Starting January 20, 2026, Amazon will make it easier for readers to enjoy content they have purchased from the Kindle store across a wider range of devices and applications by allowing new titles published without Digital Rights Management (DRM) to be downloaded in EPUB and PDF format.

    I like this. I’ve always been happy for readers to buy my kindle books and convert them (generally via Calibre) into epub or other formats to save and read on other devices. It’s why my ebooks are DRM-free.

    In short, there are a lot of changes ahead. As I get some breathing space later in the year I might also look at swapping out some of my older series from Kindle Unlimited to other platforms. But I’ll warn you if I do!

    Apart from making my books available beyond Amazon, the reason for testing the waters with other booksellers is discoverability.

    Amid all the other challenges that AI has introduced, its impact on search is such that discoverability is even harder. My books have to be mentioned (preferably positively!) in a lot of places for AI search to report them to new readers. This is why you’ll see authors asking readers to do things like add their books to Goodreads or similar sites. We need AI to judge our books as sought after. It’s a self-reinforcing spiral.

    It’s not actually new. Algorithms, especially in Amazon, have never been neutral. They either reward or punish books, moving them up the rankings or hiding them. Interest is rewarded. Read-through is gold. Reviews are superstars. Miss any of these factors and your book bombs.

    If you’ve read through to the end of this mind-spew of some of the things worrying me and the path I’m trying through the publishing swamps of 2026, you are a legend. It’s a lot. And I haven’t even mentioned some of the alternatives to Amazon that I’m keeping an eye on (such as Yearn Media).

    I need to go write, which is the part of indie publishing that makes the rest of this mess worthwhile—well, that and your enjoyment of my books!